My Marketing Strategy



PHOTOGRAPHY

  • professional photography to give your listing the best possible presentation
  • drone photos which allow viewers to see where the property sits in relation to the area

ONLINE PRESENCE
  • all BHHS listings are automatically present on all of the main Real Estate websites, from Realtor.com to Zillow.com to Homes.com and so on
  • selected listings (based on list price) will gain exposure on Real Estate sites like wsj.com, nyt.com, juwai.com (in China), and other high-end sites
  • each listing will have its own individual website, featuring its photos, details, videos, maps, and more information about the listing

VIDEO
  • live action video to let viewers get a feel for the floor plan and views (on selected listings)
  • still-frame video on our YouTube channel

PRINT MATERIALS
  • professional flyer with the MLS information on the back
  • tri-fold or 4-page brochure for visitors to the listing
  • “Just Listed” postcards sent to selected recipients

ADVERTISING
  • ads in SVPN and the Real Estate Guide for selected listings
  • ads in the Mountain Express to publicize Open Houses
  • promoted Facebook ads to selected zip codes
  • mobile ads that target specific demographics

EVENTS & CONNECTIONS
  • invite-only Open House for selected clients, nearby owners,
  • e-flyers sent to agents in feeder areas
  • national advertising support, including print and online placement, ensures that our brand is top-of-mind among millions of potential homebuyers and sellers
  • marketing and public relations programs position Berkshire Hathaway HomeServices as an authority for real estate and related services, locally, across the nation, and worldwide
  • this support and exposure drives consumers to BerkshireHathawayHS.com to find listings like yours